What is Digital Transformation?

What is digital transformation?

Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements [1] [2]. In other words, it is the implementation of new digital technologies across all aspects of a business to improve performance, operating efficiency, and customer experiences [6]. This can include the adoption of cloud computing, data analytics, artificial intelligence, and mobile technologies [2].

Digital transformation is an increasingly important trend in today’s business world to stay competitive and relevant. With technological advancements and changing consumer expectations, businesses need to regularly adapt their operations to stay up-to-date [3].

According to McKinsey, there are different components required to achieve a successful digital transformation. These components include talent acquisition and retention, agile and cross-functional ways of working, customer-centricity, and continuous improvement of the technical infrastructure [5].

In summary, digital transformation is the process of implementing new digital technologies across all aspects of a business in order to improve performance, operating efficiency, and customer experiences, and organizations need to commit to talent acquisition, agile development methodologies, customer-centric processes, and technical infrastructure [1] [2] [5] [6].

Sources:

  1. https://www.ibm.com/topics/digital-transformation
  2. https://www.salesforce.com/products/platform/what-is-digital-transformation/
  3. https://hbr.org/2021/11/the-essential-components-of-digital-transformation
  4. https://hbr.org/2020/04/coronavirus-is-accelerating-the-rise-of-the-digital-economy
  5. https://www.mckinsey.com/featured-insights/mckinsey-design/what-it-really-takes-to-transform-your-design-capabilities